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Tourist attractions in Wales could claim up to £20,000 of grant funding from the Welsh government to invest in "weather-proofing".
The government said the scheme would help small or medium-sized businesses to invest in measures like canopies, improved car park surfaces or visitor shelters, as weather conditions become increasingly unpredictable.
Data from Visit Wales showed 55% of businesses said poor weather was a reason for fewer visitors last summer.
But a Bangor University economist questioned whether the £1m scheme would be enough to have an impact on the industry.